The newest video-single from indie band Edward Sharpe and the Magnetic Zeros, “Life Is Hard,” premieres today via the BigSunFoundation.org. The video features an acoustic version of the song, recorded live at WVUF in New York, set to the World Press Photo Contest winners of 2013, an annual competition that showcases the highest standards in photojournalism.

Lead singer Alex Ebert said of the collaboration, “On some sleepless and homeless night toward the end of my first trip to Amsterdam, I stumbled into what was perhaps a cathedral. It must have been midnight or thereabouts, but it was aglow and bustling. I entered and never forgot the experience or the name of the experience—it was an exhibit of World Press Photo winners. Years later, I am honored to have been given permission to put some of the photography from this year’s winners to an acoustic recording of a song that means a lot to me.”

Edward Sharpe and the Magnetic Zeros have always been passionate about the world community. From their earliest days in 2007, the band has consistently created music to uplift and bring people together from all over the world. The group both individually and collectively support a variety of charitable endeavors, including Charity Water, VH1’s Save the Music Foundation, the American Red Cross and many more.

In this spirit Edward Sharpe and the Magnetic Zeros have formed the Big Sun Foundation, a non-profit organization that believes in the power of a unified world community. “We will identify causes and social issues that are important to all of us and work together to create opportunities to make a difference in the world one beautiful human at a time. In joining together, we bring an awareness and support to causes that fight for the rights and basic needs of all beings.”

The band just successfully wrapped up Big Top, a sold-out self-curated festival in their hometown of Los Angeles, featuring an outdoor bazaar with local vendors and performance stage, as well as a music happening all day under a traditional big top tent.

For more information on the Big Sun Foundation

BIG SUN FOUNDATION WEBSITE

EDWARD SHARPE AND THE MAGNETIC ZEROS | FACEBOOK | TWITTER | YOUTUBE | ITUNES | AMAZON

LAURA BUTLER | WEBSITE | FACEBOOK

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